Welcome to the Hop Wire – the new YCH HOPS blog!
As the first post, we’d like to take this opportunity to introduce you to our company and corresponding hop brand and briefly explain how we came to be who we are today. If at the end you have any questions or comments, we would certainly love to hear from you! After all, the Hop Wire is intended to be a farm to kettle conversation.
Our journey began just over a year ago when, inspired by the compelling vision of connecting family hop farms with the world’s finest brewers, Yakima Chief, Inc. and Hopunion LLC decided to fully combine operations. As leaders in both the macro and micro brewing communities, respectively, this combination provided the opportunity for both companies to come together over their shared vision and dedicate themselves to excellence, quality and transparency in the hop industry.
We are happy to report, this dedication extends beyond growers and brewers, as we also focus on being a good steward of our environment and in our local communities. As written in our vision statement, “We are the global hop supplier of choice, focused on sustainably produced, innovative hop products. We are a responsible neighbor and asset to our communities, enriching the products, businesses, and lives of everyone we encounter.”
Above all, Yakima Chief - Hopunion LLC remains a 100% grower-owned supplier. We believe great beer starts at the farm, so we make it our mission “to connect family farms with the world’s finest brewers, providing the highest quality hop products and uncompromising service for the ultimate benefit of our customers, employees and growers.” Together, our mission and vision showcase the P.R.I.D.E. we have in being a valuable member of the greater brewing community including our core values of passion, respect, integrity, dedication and excellence.
Beginning harvest 2015, you can expect to see Yakima Chief - Hopunion LLC represented through YCH HOPS -- a new brand representing hops and hop products for the professional and home brewing industries. Upon launch, you will see that this new brand celebrates the linkage between our family farms and brewers worldwide.
Yakima Chief - Hopunion's headquarters will remain in the heart of hop country, with operations in Yakima, WA and Sunnyside, WA, along with additional sales offices in Louvain-la-Neuve, Belgium, Shenzhen, China, and Hong Kong.
We are thrilled by the opportunity to grow with the brewing industry and look forward to serving you, our customers, for many years to come. Stay tuned to the Hop Wire for harvest updates, company news and other industry happenings!