Channel Marketing Manager – Europe


Job Qualifications:

  1. Bachelor’s degree required.
  2. 5+ years of progressive experience in marketing, channel or brand management required.
  3. 3+ years of project leadership in a cross-functional required.
  4. MBA strongly preferred.
  5. Understanding of B2B, Foodservice, E-commerce, Distributor Relations, CPG and other food and beverage channel dynamics strongly preferred.
  6. Working knowledge of alcoholic beverage channels, customers and products (beer, wine, PAB, spirits) in EU and UK strongly preferred.
  7. Strong analytical and technical skills; comfortable with syndicated data.
  8. Working knowledge of financial planning, sales forecasting/planning and customer management.
  9. Strong knowledge of marketing vehicles and marketing fundamentals.
  10. Proven track record of working effectively with internal and external sales team members.
  11. Ability to analyze business trends and financial metrics, including sales, return on investments, and channel profit and loss.
  12. Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player.
  13. Strong interpersonal skills.
  14. Ability to communicate clearly and concisely, both orally and in writing.
  15. Ability to work both independently and as part of a team.
  16. Strong organizational and problem solving abilities.
  17. Functions effectively with ambiguity.
  18. Ability to balance multiple priorities and meet deadlines.
  19. Must be proficient in Microsoft Office (Excel, Word, Outlook and PowerPoint).

Job Duties:

  1. Responsible for management of marketing in Europe for existing and emerging YCH Hops channels including, but not limited to, key customer support, brewers (including home brewers), distributors/DSR, Hop Growers and E-commerce.
  2. Partners strategically with European sales organization to define and support growth and sales initiatives.
  3. Works with U.S.-based Category Manager and assists in the assessment of YCH Hops products/packaging by providing recommendations to create and launch products that effectively support all focus channels.
  4. Work with sales team to advocate and protect strict product quality guardrails through all channels, insuring the protection of the super-premium product positioning.
  5. Management of marketing materials, collateral and additional support for European trade shows, channel/industry events and promotional calendar specific to channels of focus.
  6. Partner with sales team to explore new channels of opportunity and develop strategies for introduction and financial success.
  7. Work with U.S.-based Creative & Associate Brand Manager to develop selling materials, collateral, channel specific marketing tools and brand and product sales (including DSR) training materials.
  8. Provide support for communication of the YCH Hops CSR Program for European audiences working with the CSR Manager.
  9. Partner with Outreach & Communications Manager to push brand and product message out to specific focus channels in Europe and help drive sales product initiatives including specific in-country implementation.
  10. Assist YCH technology team with E-commerce channel strategy by providing support to channel specific organization of product categories and messaging.
  11. Work with finance and sales to insure profitable channel performance including, but not limited to, assisting with loyalty, growth and rebate programs.
  12. Works with sales to develops marketing channel budget and effectively manages to achieve results.
  13. Drives new strategic channel exploration thru analysis of data and customer beverage insights.
  14. Partners with North American YCH Channel Marketing Managers to provide insights, program successes and other best practices for cross-country collaboration and learning.
  15. Strives to contribute to and support the YCH Hops brand, messaging, positioning and culture in everything they do with specific channel customers.

Email hops@ychhops.com with your resume and cover letter.